豪华旅游市场营销与管理硕士

  • -持续时间短- 9个月
  • -实习和商务考察
  • -专家客座教员
  • —无与伦比的网络接入
  • -定制职业支持
远程学习可以
校园:
下载一个小册子 和某人说话
下一个的摄入量: 2022年9月
马上申请

专业从事豪华旅游的营销管理

  • 对奢侈品营销策略有全面的了解
  • 学习如何发展优质品牌
  • 掌握使奢侈品企业成功的技能和诀窍
  • 掌握奢侈品创造价值的技巧

This program will introduce you to new marketing tools and innovative trends and technologies using a combination of practical and field-work learning.

它将使你具备知识,技能和能力去设计和 领导成功的奢侈品营销策略 ——深受高端旅游公司和高端品牌追捧.

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You will immerse yourself in one of the world’s luxury capitals – 马贝拉 – where you will rub shoulders with like-minded peers in an environment perfectly suited to gaining a deeper insight into the luxury market.

认证
发现程序

学术结构

    • 项1

      6个月

    • 项2

      3个月

    • 实习

      6个月(可选)

  • 项1

    6个月

  • 项2

    3个月

  • 实习

    6个月(可选)

学术内容

Using a highly focused and practical learning approach, this Master’s equips you with both the 实用的知识理论 to truly excel in this fast-paced, competitive industry with the world’s most premium brands.

第1项:

让自己沉浸在营销和奢侈品的世界里. Learn about new innovations and concepts, digital and data-driven marketing and luxury trends.

第二学期(3个月):

深入研究市场营销和领导理论, discover how brand value is created and performance is measured and complete your Capstone project, 这给你带来了价值, 在真实环境中的实际操作经验.

实习(可选):

An 可选 6个月的专业实习 provides you with a gilt-edged opportunity to apply all you have learned in class in a top-end, 现实世界的环境,如豪华酒店, 食肆或零售店.

专业实习

The 理论 and 实用的知识 this Master’s program gives you is best complemented through on-the-job experience.

这就是为什么新蒲京娱乐官方网站提供 可选, 6个月的专业实习 where you can develop your marketing knowledge in a real-world environment while building your all-important industry network.

新蒲京娱乐官方网站将帮助您获得符合专业课程内容的实习机会, 你的抱负和个性. 新蒲京娱乐官方网站将确保你在整个实习期间得到充分的支持.

实地考察及经验

学习奢侈品营销背后的理论是很好的, 没有什么能替代它在实践中的表现.

That’s why we conduct regular field trips and experiences in 马贝拉 to retail and fine dining outlets and luxury resorts where we can visualise the academic concepts in a real-world setting.

新蒲京娱乐官方网站也吸引 演讲嘉宾 从不同的奢侈品行业,包括:

  • 珠宝
  • 时尚
  • 豪华车
  • 私人银行业务
  • 房地产

which gives you the chance to learn from the experts and also provides valuable networking opportunities.

招生信息

下摄入日期

2022年3月

最低年龄:

21

教育:

A copy of academic credentials (Degree, final official transcript for the full degree program). The school accepts documents in 英语, or one of the Swiss national languages, i.e. 法语,德语和意大利语. 如果没有,将需要一份官方公证的英文翻译.

Postgraduate Diploma applications from non-degree holders with extensive documented work experience will be reviewed on a case-by-case basis. Non-degree holders may qualify for a Professional Development Diploma, not a Postgraduate Diploma.

工作经验:

有相关工作经验者优先,但不是必需的.

英语水平:

必须精通英语才能接受高等教育. 英语 language exam scores (issued in the last 12 months) are required from candidates who are not native 英语 speakers, 或过去两年没有接受过全日制英语教育的学生.

有关入学要求的详细信息,请下载课程手册.

费用

这是一个基本的费用结构的说明,你可以期待的项目. 要了解学费的详细分类,请下载课程手册.

学术费用 欧元
学费 22,865
学习资源 540
健康和意外保险 1,045
总计 24,450
生活费用 欧元
半食宿 3,350
总计 3,350

这个项目提供了关键的切入点

90+

奢侈品牌来新蒲京娱乐官方网站校园寻找人才

用新蒲京娱乐官方网站的名字开启奢侈的职业生涯

在莱斯罗氏, 新蒲京娱乐官方网站拥有无与伦比的声誉和与奢侈品牌合作的悠久历史, 所以通过加入这个项目, you gain access to an exclusive world that’s almost impossible to enter without this kind of introduction.

为您量身定制的职业支持

从课程开始到你在理诺士的整个时间, our careers advice experts on the Careers Development and Industry Placement (CDIP) team will work with you to understand your ambitions and help identify and place you on a career path that suits you.

用新蒲京娱乐官方网站的名字开启奢侈的职业生涯

在莱斯罗氏, 新蒲京娱乐官方网站拥有无与伦比的声誉和与奢侈品牌合作的悠久历史, 所以通过加入这个项目, you gain access to an exclusive world that’s almost impossible to enter without this kind of introduction.

为您量身定制的职业支持

从课程开始到你在理诺士的整个时间, our careers advice experts on the Careers Development and Industry Placement (CDIP) team will work with you to understand your ambitions and help identify and place you on a career path that suits you.

Masters in Marketing and Management for Luxury Tourism graduates can expect to find work in luxury sectors, 包括:

  • 餐厅
  • 酒店
  • 旅行和旅游
  • 时尚和零售

领先的奢侈品牌来到新蒲京娱乐官方网站的校园寻找人才

校友

Successful careers launched with the Master's in Marketing and Management for Luxury Tourism

安娜马丁·冈萨雷斯F&马德里四季酒店市场专员

'新蒲京娱乐官方网站 encourages you to be ambitious, to always believe in yourself and to grow without limits.'

莱安德罗马丁Velazquez-Gaztelu预订服务执行

“在全球化的世界里取得成功, 知道如何适应不断变化的环境是至关重要的, 这里有一个很好的学习环境.'

新蒲京娱乐官方网站的教师

Our faculty members are hand-picked for their expertise and will give plenty of one-on-one time to provide you with the best possible learning experience.

Ms. 玛丽亚Dolores Martos讲师在金融领域

马贝拉

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Mr. 卡洛斯Santin讲师的营销

马贝拉

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卡洛斯玉蜀黍属讲师的营销

马贝拉

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Ms. 玛丽亚Dolores Martos讲师在金融领域

马贝拉

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Mr. 卡洛斯Santin讲师的营销

马贝拉

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卡洛斯玉蜀黍属讲师的营销

马贝拉

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下载一个小册子

玛贝拉:在奢华中学习

世界奢侈品之都之一, 玛贝拉是高端酒店的所在地, 顶级餐厅和豪华零售店——谋生之道, 呼吸教室非常适合这个项目.

Where better to soak up the skills and knowledge needed to land a career in luxury?

校园

The Masters in Marketing and Management for Luxury Tourism is taught at our 马贝拉 campus